3 Secrets Your Competitors Don't Want You To Know

About 5 Star Reviews

Over the past five years, online reviews for businesses have become much more influential, especially with the expanse of social media. Not only can bad reviews make or break a business, but improper maintenance of good reviews can be just as bad! Here are the three biggest insider secrets you need to know about those all important five star reviews.

The more reviews you can get the better!

This is the scary truth for most retailers; more five star reviews will drive even more consumers to visit your business.

But you won’t just get more leads with better reviews, you need to have a lot of recent reviews. This is very important for consumers who are looking to visit your business TODAY. Your reputation will show in these reviews, whether that is from two years ago or right through to the exact minute they search for your business. If there are frequently posted five star reviews within the last six months at a minimum, this is a far more attractive opinion for a consumer to believe.

Making sure that you have up to date reviews, and plenty of them, can ensure your business is adequately represented online across social media as well as all known review sites.

When and how to ask customers for a review?

Gaining customer reviews is an essential part in the success of your venture, and without the proper approach and maintenance, these reviews can dwindle over time.

The customer should not feel like they are burdened by your approach; leaving a business card with a review site URL inside a parcel has more likelihood of ending up in the trash than it will convert into a review. Even if the customer does see the URL on the card, what entices them into typing a link into their browser and leaving a review on a website?

Businesses are becoming savvier, asking and managing reviews using a dedicated system that can email, send SMS and even pop up on their websites if a customer returns with an account. By finding a way to contact the consumer in an unobtrusive way, they may be more inclined to review your product or service, especially if you make it easy for them to do so.

Responding to all negative reviews is key!

Consumers tend to submit reviews for a business if they have had a really great experience or, conversely, a terrible one. However, this is usually because they have been compelled to comment by their own experiences.

By leaving negative reviews hanging, it appears as though you do not care about the consumers' feelings on your product. Be sure to contact the reviewer on the platform they have chosen (Google reviews, Yelp reviews or Facebook for example) to address their concerns. Obviously, the best response is to be courteous; it does not take long to google “bad yelp review comebacks” and see how many customers a business can lose when their emotions take over.

So if you want to learn more about how Twiizl Media's 5 Star Review Program can help your business gather and maintain 5 star listings, contact us today.

Large Call to Action Headline

Large Call to Action Headline

The more reviews you can get the better!

When and how to ask customers for a review?

Responding to all negative reviews is key!

Working...